ABOUT QUELLA
From confusion to clarity, now I help women do the same.
Marquella “Quella” Dillard is the Founder and CEO of Bawse Lifestyle and the creator of the Bawse Life Blueprint, a movement designed to help women build unshakable confidence, overcome self-doubt, and step into the CEO role of their lives. As a Life and Business Coach and Empowerment Curator, she guides women in rewriting their stories, walking in purpose, and taking intentional action toward the life they desire. Known as your #1 Virtual Hype Girl, she is dedicated to seeing women win and reminding them of who they are every step of the way.
Quella served as the Board Member Chair of PSB Inc. for ten years, focusing on leadership development and community empowerment. She is also an author and award-winning DIVA who has been featured in the Richmond Times-Dispatch (2012), Richmond Free Press (2013), Urban Girlz Magazine (2017), and Queen Size Magazine (2019). Her work has been recognized through the NAUW Unsung Hero Award (2018), the Central Virginia African American Chamber of Commerce Business Award (2022), and as a HERos Nominee (2025).
Her impact in education includes partnering with Virginia State University to establish a campus chapter supporting students navigating self-esteem and confidence challenges, where she also hosted empowerment workshops to help them grow personally and academically. Quella continues to inspire women to rise, lead, and live life on their own terms with confidence and intention.
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Now, I empower women to build confidence, crush self-doubt, and step into their next level with boldness, clarity, and a blueprint for success.
Bawse Lifestyle isn’t just a brand—it’s a movement. It’s for the women who are ready to rewrite their story, fix their mindset, and walk in their purpose with power.
Through empowering products, confidence tools, and courses that speak life into your goals—I’m here to remind you:
You already have what it takes.